Sustainability, honestly
We are a young company, and we would rather tell you exactly where we stand than dress it up. Here is what is true today, what we are working toward, and how you can make what you buy last longer.
Where we stand
Dining100 curates a range and gets it to your door. We do not run the factories that make it, so we are careful not to claim credit we have not earned. You will not find vague badges or big green promises on this page that we cannot stand behind.
We would rather under-claim and be trusted than over-claim and be caught out. As we grow and learn more about how each piece is made, we will say more here, and only when it is genuinely true.
What is true today
Modest, but real. These are things we can say with a straight face right now.
Not fast furniture
We are not in the business of disposable trends that are made to be replaced within a season. We would rather help you find a table you keep for twenty years, instead of feeding the throwaway churn that defines fast furniture.
Chosen to be kept
We pick pieces for timeless design and everyday durability, the kind you keep for years rather than replace in a season. The longer a piece stays loved, the lighter its footprint.
No greenwashing
We will not put an eco label on a product unless we can show you why it is there. If we make a specific environmental claim anywhere on this site, we will have the evidence to back it up.
A small, honest team
We are a lean online business run from Lincoln, not a sprawling operation. Low overhead keeps prices down and keeps us close to the details that matter.
What we are working toward
We are at the start of this, and we are not going to pretend otherwise. Here is where we are putting our effort:
- Asking more of our suppliers, over time, about the materials and packaging behind each piece.
- Giving you clearer information about what a product is made of and how to recycle it at the end of its life.
- Cutting avoidable packaging waste wherever we can influence it.
- Being transparent as we measure more, and sharing real numbers here only once we genuinely have them.
Help what you buy last
The most sustainable thing you can own is the one you do not have to replace. A little care goes a long way:
- Use mats and coasters. Most tabletop damage is heat and moisture rather than wear.
- Keep timber out of direct sunlight and away from radiators, which is what causes splitting.
- Re-tighten chair fixings once a year. A loose joint is what turns into a broken one.
When it has had its day
Please do not send anything to landfill if it can be saved. Reuse charities will often collect larger items, most local authorities offer bulky-waste collection or recycling, and community reuse groups will frequently take a piece off your hands. Most of the cardboard and paper your order arrives in can be recycled at the kerbside too, just flatten it down first.
Hold us to it
If you ever see a claim on this site you do not think we have earned, email us at hello@dining100.co.uk and we will fix it. Holding us to our word is more than fair.